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Identify Growth Opportunities

BrainWriting

BrainWriting 6-3-5:

BrainWriting 635 is a simple, yet very effective technique for maximizing the collective brainpower of any team …
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Customer Needs Matrix:

A comprehensive and efficient way of understanding, organizing, documenting, prioritizing and communicating Cust…
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Ethnography:

The branch of anthropology that involves trying to understand how people live their lives. It is observational r…

Forces of Innovation & Change:

Learn the Forces of Innovation and Change that can enable and resist Customers from selecting new products and s…
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Growth Strategies:

It has been discovered that there are only 4 fundamental growth strategies. Simply stated, they are 1) Increase …
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House of Quality (QFD):

The House of Quality (HOQ) is the most recognized tool of the QFD (Quality Function Deployment) Methodology. It …
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Lateral Benchmarking:

A technique that goes beyond Competitive Benchmarking. It is typically used for idea generation and problem solv…
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Lead Users / Early Adopters:

A term and method developed by Eric von Hippel in 1986. Lead users are advanced or power users, they often use t…
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Memorable Sensory Experience:

Emotions and the “customer experience” play a big role in current and future decisions customers mak…
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PainStorming:

If necessity is the mother of invention, then ‘Pain-Points’ are the father. Innovation can be simply…

Trimming Technique:

The Trimming Technique is an amazing 6-step algorithm for cost or complexity reduction. The technique targets el…
Maximize Value

Value:

Value is a ratio of “good stuff” to “bad stuff” in a product, service, or software. Lear…