Identify Growth Opportunities
BrainWriting 6-3-5:
BrainWriting 635 is a simple, yet very effective technique for maximizing the collective brainpower of any team …
Customer Needs Matrix:
A comprehensive and efficient way of understanding, organizing, documenting, prioritizing and communicating Cust…
Ethnography:
The branch of anthropology that involves trying to understand how people live their lives. It is observational r…
Forces of Innovation & Change:
Learn the Forces of Innovation and Change that can enable and resist Customers from selecting new products and s…
Growth Strategies:
It has been discovered that there are only 4 fundamental growth strategies. Simply stated, they are 1) Increase …
House of Quality (QFD):
The House of Quality (HOQ) is the most recognized tool of the QFD (Quality Function Deployment) Methodology. It …
Lateral Benchmarking:
A technique that goes beyond Competitive Benchmarking. It is typically used for idea generation and problem solv…
Lead Users / Early Adopters:
A term and method developed by Eric von Hippel in 1986. Lead users are advanced or power users, they often use t…
Memorable Sensory Experience:
Emotions and the “customer experience” play a big role in current and future decisions customers mak…
PainStorming:
If necessity is the mother of invention, then ‘Pain-Points’ are the father. Innovation can be simply…
Trimming Technique:
The Trimming Technique is an amazing 6-step algorithm for cost or complexity reduction. The technique targets el…
Value:
Value is a ratio of “good stuff” to “bad stuff” in a product, service, or software. Lear…